About

Music connects the world. We help you make connections through Music – as a marketer, creator, consumer or fan. Our passion is helping you cut through the clutter to Amplify your entertainment marketing programs. We also help musicians Amplify their careers.

 

PRINCIPALS

Del Breckenfeld - Amplify EMDel Breckenfeld’s professional career has exclusively been in the music & entertainment world – from his music degree from Northeastern University on a full scholarship and his recording contract with Capitol/EMI Records, to his artist relations and entertainment marketing directorships at Dean, Washburn and Fender guitar companies.

Del first created an entertainment marketing department at Fender to provide product placement and support for movies, TV, commercials and music videos. Highlights included the authentically replicated instruments placed in “Walk the Line,” “Jersey Boys,” “Rock of Ages,” “Love and Mercy” and “That Things You Do!” to high profile placements in such blockbusters as “Freaky Friday,” “Alvin and the Chipmunks: The Squeakquel” and “Gone Girl.”

As Entertainment Marketing progressed at Fender, Del expanded his department’s capabilities to include promotions, event marketing and fundraising initiatives. He also created several successful co-branded licensing programs on behalf of Fender with such notable partners as Major League Baseball, Hard Rock Café International, Mattel, Experience Hendrix, and the Rolling Stones (in conjunction with ABKCO and Amazon). In 2007, Del was the recipient of Fender’s first ever “Chairman’s Award” which reflected his dedication to the company and the brand.

Del is also the author of ‘The Cool Factor–Building your Brand’s Image Through Partnership Marketing’ (Wiley and Sons Publishers) and is a member of the National Speakers Association (NSA). He is on the advisory board for the LA Film School and was on the board of the Fender Music Foundation, which has placed over 200,000 instruments in music education programs across the country. Del’s work with the Foundation also promoted the healing power of music through its support of various other non-profits including the Wounded Warriors, Guitars for Vets, The Gary Sinise Foundation, The Jimi Hendrix Park initiative, Autism Speaks and the Grammy Museum. Del and his wife Bettina were part of the founding team of the Fender Catalina Island Blues Festival and Friends of Avalon Bay, both fundraising initiatives. In 2012, Del and Bettina, along with Richie Sambora, received the Golden Hearts Award as recognition for their efforts on behalf of the Los Angeles Midnight Mission.

Bob Lundblad - Amplify EMBob Lundblad’s career has encompassed a mix of creative and business roles, with a background that includes experience ranging from small business / startup environments to agency and large corporate operations. Bob has launched, and been involved in, a number of different entities with services ranging from corporate events and concert production to promotional apparel and entertainment marketing. Bob has had an entrepreneurial mindset in everything he’s done in his career, and is able to wear many hats.

With a Bachelor’s Degree in Communications, Bob started his professional career working in broadcast television at NBC and CBS affiliates in the Midwest. Bob then spent five years at Motorola based out of Phoenix, Arizona building an internal department that created videos to support advertising, marketing and training. While with Motorola, he was part of the marketing team that provided on-the-ground support for Motorola’s corporate sponsorship of the Phoenix Open PGA golf tournament. Bob then had an opportunity to move to the agency world, first in Public Relations, then joining TBA Entertainment Corporation. He first sold and produced corporate events, before broadening his horizons into fairs, festivals and sponsorships. Among his credits, Bob was able to secure Columbia Sportswear as the official apparel sponsor to the Navajo Nation’s interactive cultural exhibition during the Salt Lake City Olympics , and he produced the Cabela’s National Team Championship walleye fishing tournament for seven years at locations across the upper Midwest. Upon moving to Southern California in 2002, Bob became a partner in Plan B Events, where he managed the ‘business’ side of events for the company. He also managed talent buying services to venues like the Temecula Valley International Film Festival, Crossroads in Corona, CA and annual festivals including America’s River Festival in Dubuque, IA, working in partnership with Neste Event Marketing’s President Gil Cunningham (a former TBA Entertainment Corp. mentor).

Bob has served on the Boards of a handful of non-profit organizations and personally supports causes that are near and dear. Along with Del Breckenfeld, he has been instrumental in creating event marketing and fundraising opportunities for charities, including the local Boys & Girls Club for many years, or the Friends of Avalon Bay (Catalina Island) headlined by Donavon Frankenreiter with event artwork by John Van Hamersveld.

ADDITIONAL AMPLIFICATION

Lani Sarem - Amplify EMKnown as a jack-of-all-trades, Lani Sarem has held down many positions in all parts of the entertainment industry, which gives her the ability to be thrown into any situation and pull off the impossible. Lani has extensive experience in Music and Film, ranging from creative to production to management. Lani started officially working on the production side of the entertainment industry at the age of 15. She has toured with bands, managed a record label, produced shows, worked at film festivals (including the famous Sundance Film Festival), managed bands, maneuvered award shows (such as Billboard and the Radio Music Awards), and has worked with everyone from Gwen Stefani to Gnarls Barkley. She also has extensive experience both in front of and behind the camera on many large TV and film sets. Her strong relationships with numerous A-listers are among the many assets that allow Lani to be the driving force of any project she is working on.

In the Music world, Lani has been Band Manager & Tour Manager for multiple bands. Her current roster includes The Walcotts and Steel Union. Previously she has managed Blues Traveler, Plain White T’s and 100 Monkeys. She was the brains behind Blues Traveler’s 2015 album Blow Up the Moon, which was a think-outside-the-box way to get the band’s career revitalized and bring in new fans. The album, which she executive produced, put the band back on the radio after a long hiatus.

In addition, she has an extensive list of Artists she has worked with or liaised for, including:
Adrian Grenier, Artie Lange, Avicii, Bill Burr, Bobby Sherman, Bowling for Soup, Cee-lo Green, Cuba Gooding Jr, Def Leppard, Dennis Hopper, Dirty Heads, DJAM, Earth, Wind and Fire, Foo Fighters, Goo Goo Dolls, Gwen Stefani, Hanson, Huey Lewis and the News, Jenny McCarthy, Jewel, JC Chasez of NSYNC, John Eaton, Katy Perry, Kayne West, Kelly Osbourne, Ke$ha, Kevin Burke, Lifehouse, Macklemore & Ryan Lewis, Melissa Rivers, Michael Buble, Mudvyane, Nero, Nervo, Penn and Teller, Peter Noone, Rascal Flatts, Robert Kelly, Rolling Stones, Sam Palladio, Secondhand Serenade, Shakira, Sherrod Small, Smash Mouth, Steve Bryne, Sugar Ray, Sublime with Rome, Third Eye Blind, Thomas Ian Nicholas, Thompson Square, Tony Curtis, Tony Rock, Uncle Kracker, Vince Vaughan, 2Chainz, 3oh!3, 311.

As for her film experience, Lani began acting at age 3 and continued to act and perform all through her early years. She was accepted into the acting program for Center for Creative Arts, a prestigious magnet Jr High/High School for which one must audition to gain entry. There she began to hone her acting craft early on. That background and training has led to her appearing in many stage, television and movie productions over the years. Lani also figured out at a very early age that she would rather write the roles she wanted more than trying to find roles she wanted to play. She wrote her first script at age 10 and had written seven scripts by the time she was 15. Her most recent script is for a feature film that is currently in development in 2017.


Elliot Kendall is a Media Promotion Madman. He’s also a Musicologist, a Dot Connector and a Rock Rabble Rouser. No matter what you call him, he’s a not-so-secret weapon when it comes to Film & Music Marketing & Promotion.

Want to know what Elliot has been up to lately?  Check out this list of partnerships, promotions and areas of expertise, and you’ll see why he’s a powerhouse when added to the Amplify team on many of our projects.

Digital & Strategic Media Marketing, Crowdsourcing, Crowdfunding, Artist Services, Film Promotions, Radio Promotion, Public Relations, Partnerships and Communications Professional. Extensive experience and success promoting music & film, established and emerging artists. A relationship builder who responds to needs of artists, labels, film studios & partners. Enthusiastic, passionate high-energy promoter, impressive track record, consistently delivering major promotional successes.

Strategic Brand Partnerships, Lifestyle Marketing with VECTOR Management, BENZTOWN, BMG MUSIC, EMI MUSIC, CAROLINE DISTRIBUTION, BLUE NOTE RECORDS, MAGNOLIA PICTURES, GRAVITAS VENTURES, PRISCILLA PRESLEY, THEM GUNS, TONGAL, PLEDGE MUSIC, KISS, TUNESPEAK, FENDER, GIBSON, SCHECTER, TOTAL ASSAULT, MUSIC DEPOT L.A., TIKI OASIS, RHYTHM COLLISION, UNIVERSAL MUSIC ENTERPRISES, others.

2017: Promotion for Peter Frampton’s “I Saved A Bird Today”​ all formats. Consulting for BENZTOWN Media Production & Imaging, handling Affiliate Relations and Parterships. BMG Music: Executing media promotion, stunts, social media, interviews for Ray Davies & Dave Davies + street team marketing for THE KINKS Mono Box Set through February 2017. September/October 2016 media & promotion for SQUEEZE U.S. Tour, promoted VAN MORRISON “Too Late”​ radio single to all commercial broadcasting for Blue Note/EMI. August-September 2016 consulting with Gravitas Ventures ‘FOR THE LOVE OF SPOCK’​ Leonard Nimoy Documentary. Powered through the 100K Kickstarter goal for ‘BOY HOWDY! THE STORY OF CREEM MAGAZINE’​ providing marketing, promotion, social media posts from music icons ALICE COOPER, EDDIE TRUNK, KLOS’​ GARY MOORE and media interviews for Director Scott Crawford.

Promoted ‘PETER FRAMPTON – Acoustic Classics’​ to a variety of radio formats on retainer with Vector Management in Spring 2016, providing tour support, AirPlay & national interviews.