Del Breckenfeld’s professional career has exclusively been in the music & entertainment world – from his music degree from Northeastern University on a full scholarship and his recording contract with Capitol/EMI Records, to his artist relations and entertainment marketing directorships at Dean, Washburn and Fender guitar companies.
Del first created an entertainment marketing department at Fender to provide product placement and support for movies, TV, commercials and music videos. Highlights included the authentically replicated instruments placed in “Walk the Line,” “Jersey Boys,” “Rock of Ages,” “Love and Mercy” and “That Thing You Do!” to high profile placements in such blockbusters as “Freaky Friday,” “Alvin and the Chipmunks: The Squeakquel” and “Gone Girl.”
As Entertainment Marketing progressed at Fender, Del expanded his department’s capabilities to include promotions, event marketing and fundraising initiatives. He also created several successful co-branded licensing programs on behalf of Fender with such notable partners as Major League Baseball, Hard Rock Café International, Mattel, Experience Hendrix, and the Rolling Stones (in conjunction with ABKCO and Amazon). In 2007, Del was the recipient of Fender’s first ever “Chairman’s Award” which reflected his dedication to the company and the brand.
Del is also the author of ‘The Cool Factor–Building your Brand’s Image Through Partnership Marketing’ (Wiley and Sons Publishers) and is a member of the National Speakers Association (NSA). He is on the advisory board for the LA Film School and was on the board of the Fender Music Foundation, which has placed over 200,000 instruments in music education programs across the country. Del’s work with the Foundation also promoted the healing power of music through its support of various other non-profits including the Wounded Warriors, Guitars for Vets, The Gary Sinise Foundation, The Jimi Hendrix Park initiative, Autism Speaks and the Grammy Museum. Del and his wife Bettina were part of the founding team of the Fender Catalina Island Blues Festival and Friends of Avalon Bay, both fundraising initiatives. In 2012, Del and Bettina, along with Richie Sambora, received the Golden Hearts Award as recognition for their efforts on behalf of the Los Angeles Midnight Mission.