• December 8, 2017

    Clive Davis: The Soundtrack of our Lives

    Our team at Amplify Entertainment Marketing has been blessed to meet and work with so many of our music business idols, but undoubtedly one of the pinnacles was when Amplify produced an event this week at the Los Angeles Film School featuring Clive Davis. If you were an artist, you wanted Clive behind your career – from Janis Joplin, Bruce Springsteen, Carlos Santana, and Patti Smith to Alicia Keys and Whitney Houston (just to name a few) – Clive was the one most responsible for your career. If you were on the other side of the biz – you wanted to be Clive Davis!

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  • November 29, 2017

    Chicago Daily Herald article on Del Breckenfeld

    This article originally appeared in the Chicago Daily Herald here

    Glenview native a teacher, rocker, guitar maker
    by Jamie Sotonoff and Dann Gire

    Del Breckenfeld’s long and winding music career took him from suburban guitar teacher to rocker to guitar designer.

    And the Glenview native has accumulated some great stories along the way — like the time ZZ Top’s Billy Gibbons sent him and fellow designers a box of fur and wanted guitars covered in it.

    “Then he said, ‘I want to make them spin, ha ha ha!’ We were laughing, but we were thinking, ‘Spinning guitars?’

    “We did it, and they used them on MTV,” Breckenfeld said, referring to ZZ Top’s 1983 “Legs” video. The guitars would become one of the band’s iconic visuals.

    “The beauty of that instrument … it’s the most personal thing you can ever imagine. That’s their tool of the trade,” Breckenfeld said.

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  • November 10, 2017

    On A Mission

    Another wonderful time at the Midnight Mission’s 17th Annual Golden Hearts Awards. For over a hundred years, the non-profit Mission has provided LA’s homeless with food (over a million meals served a year), shelter and a gateway back to self sufficiency. This year they have also moved into Orange County to support the region’s growing homelessness population.

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  • October 5, 2017


    When a celebrity passes, if I had met them or had any interactions with them, I always feel compelled to post some recollections of them. This is not to brag that I knew them, but rather to share some personal thoughts. When my brother Ed sent me a text saying that Tom Petty had passed, I immediately thought of how much he supported a few charity events I was involved in that really made a difference.

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  • June 13, 2017

    A Night at the Grammy Museum

    Caught up with one of my favorite artists last night, Taj Mahal. He had been one of the most popular artists when I worked on the Catalina Island Blues Festival, not only because of his incredible shows, but also because he hung out with fans and islanders afterwards. Taj also did a benefit concert for the Kids Rock Free music education program in Corona that was initially funded with proceeds from 4 of the 5 Catalina Festivals. Taj was a big influence on me in my formative musical years and remains a true musical and cultural treasure.

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  • April 21, 2017

    Cash Legacy

    Our Chief Amplifier, Del Breckenfeld, was honored to be asked by the president of the Riverside International Film Festival to present its 2017 Legacy Award to Bill Miller. Bill also accepted the Lifetime Achievement Award for Johnny Cash. Del and Bill worked closely together on the Fender Museum in Corona, CA, showcasing Bill’s extensive collection of Johnny Cash Memorabilia now housed in his Johnny Cash Museum in Nashville. Amplify’s Music Depot LA division has also loaned the Cash Museum props that were featured in the movie “Walk the Line”, which are authentic reproductions of the actual instruments used by Cash’s and Elvis Presley’s bands.

  • March 27, 2017

    Rock ‘n Roll Art Legend

    We recently lost one of the most influential artists of our generation, Alan Aldridge. He was best known for designing album covers for Elton John and the Who, art books like the Beatles’ Illustrated Lyrics, along with the logos for House of Blues, Hard Rock Cafes and the Beatles’ Apple Records. It was the last two that brought us together. Alan’s agent at the time, Tom Zotos, contacted me to tell me the Hard Rock was looking for a special philanthropic element to help celebrate its 40th Anniversary through Alan’s art and they had chosen Jimi Hendrix. You see, Jimi had met Alan through Paul McCartney at his birthday party in London and Jimi inquired about Alan creating an album cover. Alan said he was so booked but Jimi persisted and Alan agreed to at least do an art guitar. Through three separate meetings with Alan, Jimi conceptualized the design utilizing images based on his songs but Hendrix sadly passed away and the concept was mothballed for 40 years.

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  • January 25, 2017

    Music & Film

    Just getting my voice back from the past three weeks making stops at the Palm Springs and Idyllwild Film Festivals followed by the annual music industry gatherings in Anaheim at NAMM. What I love most about these events is connecting with old and new friends alike. Had the pleasure to sit at the Idyllwild festival awards show with the lovely Ann Archer (Academy Award Nominee for Fatal Attraction).
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  • January 5, 2017

    That Thing You Do

    My wife Bettina, the Film Commissioner for Riverside County, and I were invited to opening night Gala of the Palm Springs International Film Festival. This Festival draws celebs equal to the actual Academy Awards; this year alone featured the likes of Amy Adams, Ryan Gosling, Nicole Kidman, Annette Bening, Casey Affleck, Janelle Monae (“Hidden Figures,” “Moonlight”) and my buddy Tom Hanks, who won the prestigious Icon Award. I say “my buddy” Tom Hanks because he gave me my start in the movie side of my career.
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  • January 1, 2017

    All You Need is Love

    With so much upheaval in a divisive US and the world, the general consensus is that 2016 wasn’t the best of years. I was trying to think of a positive message I could post for the new year, even though it looks like a bit of a rocky road ahead before things get better. Then I heard a commercial in the background playing the Beatles’ classic ALL YOU NEED IS LOVE.
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