• February 13, 2019

    The Name. The Legend. The Man:
    Celebrating Jackie Robinson

    On February 5th, 2019,  the Amplify team had the honor of being a part of a celebration of Jackie Robinson‘s life and legacy at a 100th Birthday Jazz Concert at Royce Hall on UCLA’s campus. Trumpeter Arturo Sandoval,  Grammy Award winner Dave Koz, and guitarist and four-time World Series champion Bernie Williams performed with other special guests, along with an All-Star band.

    Amplify was brought in to facilitate production of two iconic Jackie Robinson Telecaster art guitars that were revealed for the first time at the concert. Fender donated the guitars and the design was done masterfully by Jason Kline of Axe Heaven. One of the guitars will be auctioned with proceeds benefiting Robinson’s estate and the Jackie Robinson Foundation. The other guitar will be featured in the Grammy Museum exhibit Take Me Out to the Ballgame: Popular Music and the National Pastime.

    Continue Reading

  • October 25, 2018

    Bohemian Rhapsody

    Amplify Entertainment Marketing’s product placement division, Music Depot LA, was invited to the FOX lot for an advance screening of the Freddie Mercury/Queen biopic Bohemian Rhapsody (the film hits the theaters officially on Friday November 2nd).  Before we get into the technical elements, let’s just say that in our opinion, the film is a tour de force for actor Rami Malek.  In his real life, Freddie Mercury, the lead singer for Queen was an immensely talented, flamboyant performer, and in his reel life, Malek portrays this aspect along with Mercury’s troubled personal life without becoming a parody.  The actors portraying members of Queen are spot-on and the concert scenes are stunning, particularly the final Live Aid performances.

    Continue Reading

  • March 13, 2018

    Remembering Nokie

    Back in 1995, only a few months after Amplify’s Del Breckenfeld had started working at Fender at that time, Del’s boss informed him that to celebrate Fender’s 50th Anniversary, the company was planning on a major concert event at the January 1996 NAMM Show to raise money for Bonnie Raitt’s music education program for girls through the Boys & Girls Clubs of America – and Del was responsible for the entertainment! Not too tall of an order (!?!) for the new guy but Bonnie had already graciously agreed to perform, which made it somewhat easier to invite other artists like Richie Sambora, The Fabulous Thunderbirds and Marty Stuart.

    Continue Reading

  • March 10, 2018

    Amplifying Riverside Events

    Live Nation Riverside (Calif.) asked Amplify Entertainment Marketing to assist in helping to enhance a unique “Fan Experience” at two recent shows in Riverside, CA.  The first one was a special “Tribute to Tom Petty” concert held at the Riverside Municipal Auditorium and the second a “Beatles vs. Stones” show at the FOX Performing Arts Center.

    Continue Reading

  • February 2, 2018

    Popular Technology Radio Interview with Del Breckenfeld

    Saturday, February 3 at 9am PST Popular Technology Radio’s coverage from #NAMM2018 included a chat with our very own Del Breckenfeld of Amplify Entertainment Marketing @AmplifyEM and Music Depot LA @MusicDepotLA

    Old History and New Tech at NAMM 2018 | #173

    Air Date: 02/03/2018
    Full Episode: MP3 Link | iTunes Link

    Facebook (@PopTechRadio): Episode Post Link
    Twitter (@PopTechRadio): Episode Post Link 1 | Episode Link 2

    [01:02:09] Del Breckenfeld and Amplify EM
    When the movie makers in Hollywood want to make a flick about musicians, they consult Del Breckenfeld and Amplify Entertainment Marketing. With work on Walk the Line, Bohemian Rhapsody, and other successful film projects, Del is a proven name in the industry. We chat about his history in the musical world, including his time touring with a band called Gambler, alongside big names like Cheap Trick, REO Speedwagon, and Foreigner. It’s been a long time since the band Gambler played together, but they are set to do a reunion show at a club called Wire in Berwyn, Illinois to benefit a musical scholarship program for disadvantaged youth. Discover more at www.AmplifyEM.com.

    Continue Reading

  • January 18, 2018

    A Knight to Remember

    After a busy week working on location putting together a full band set for the hit show Life in Pieces, the Amplify team attended a special VIP event at Mr. Musichead Gallery on Sunset Blvd. in Hollywood celebrating the launch of good buddy Robert M Knight’s new book “Rock Gods: 50 Years of Rock Photography.”
    Continue Reading

  • December 8, 2017

    Clive Davis: The Soundtrack of our Lives

    Our team at Amplify Entertainment Marketing has been blessed to meet and work with so many of our music business idols, but undoubtedly one of the pinnacles was when Amplify produced an event this week at the Los Angeles Film School featuring Clive Davis. If you were an artist, you wanted Clive behind your career – from Janis Joplin, Bruce Springsteen, Carlos Santana, and Patti Smith to Alicia Keys and Whitney Houston (just to name a few) – Clive was the one most responsible for your career. If you were on the other side of the biz – you wanted to be Clive Davis!

    Continue Reading

  • November 29, 2017

    Chicago Daily Herald article on Del Breckenfeld

    This article originally appeared in the Chicago Daily Herald here

    Glenview native a teacher, rocker, guitar maker
    by Jamie Sotonoff and Dann Gire

    Del Breckenfeld’s long and winding music career took him from suburban guitar teacher to rocker to guitar designer.

    And the Glenview native has accumulated some great stories along the way — like the time ZZ Top’s Billy Gibbons sent him and fellow designers a box of fur and wanted guitars covered in it.

    “Then he said, ‘I want to make them spin, ha ha ha!’ We were laughing, but we were thinking, ‘Spinning guitars?’

    “We did it, and they used them on MTV,” Breckenfeld said, referring to ZZ Top’s 1983 “Legs” video. The guitars would become one of the band’s iconic visuals.

    “The beauty of that instrument … it’s the most personal thing you can ever imagine. That’s their tool of the trade,” Breckenfeld said.

    Continue Reading

  • November 10, 2017

    On A Mission

    Another wonderful time at the Midnight Mission’s 17th Annual Golden Hearts Awards. For over a hundred years, the non-profit Mission has provided LA’s homeless with food (over a million meals served a year), shelter and a gateway back to self sufficiency. This year they have also moved into Orange County to support the region’s growing homelessness population.

    Continue Reading

  • October 5, 2017


    When a celebrity passes, if I had met them or had any interactions with them, I always feel compelled to post some recollections of them. This is not to brag that I knew them, but rather to share some personal thoughts. When my brother Ed sent me a text saying that Tom Petty had passed, I immediately thought of how much he supported a few charity events I was involved in that really made a difference.

    Continue Reading