• March 13, 2018

    Remembering Nokie

    Back in 1995, only a few months after Amplify’s Del Breckenfeld had started working at Fender at that time, Del’s boss informed him that to celebrate Fender’s 50th Anniversary, the company was planning on a major concert event at the January 1996 NAMM Show to raise money for Bonnie Raitt’s music education program for girls through the Boys & Girls Clubs of America – and Del was responsible for the entertainment! Not too tall of an order (!?!) for the new guy but Bonnie had already graciously agreed to perform, which made it somewhat easier to invite other artists like Richie Sambora, The Fabulous Thunderbirds and Marty Stuart.

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  • February 2, 2018

    Popular Technology Radio Interview with Del Breckenfeld

    Saturday, February 3 at 9am PST Popular Technology Radio’s coverage from #NAMM2018 included a chat with our very own Del Breckenfeld of Amplify Entertainment Marketing @AmplifyEM and Music Depot LA @MusicDepotLA

    Old History and New Tech at NAMM 2018 | #173

    Air Date: 02/03/2018
    Full Episode: MP3 Link | iTunes Link

    Facebook (@PopTechRadio): Episode Post Link
    Twitter (@PopTechRadio): Episode Post Link 1 | Episode Link 2

    [01:02:09] Del Breckenfeld and Amplify EM
    When the movie makers in Hollywood want to make a flick about musicians, they consult Del Breckenfeld and Amplify Entertainment Marketing. With work on Walk the Line, Bohemian Rhapsody, and other successful film projects, Del is a proven name in the industry. We chat about his history in the musical world, including his time touring with a band called Gambler, alongside big names like Cheap Trick, REO Speedwagon, and Foreigner. It’s been a long time since the band Gambler played together, but they are set to do a reunion show at a club called Wire in Berwyn, Illinois to benefit a musical scholarship program for disadvantaged youth. Discover more at www.AmplifyEM.com.

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  • January 18, 2018

    A Knight to Remember

    After a busy week working on location putting together a full band set for the hit show Life in Pieces, the Amplify team attended a special VIP event at Mr. Musichead Gallery on Sunset Blvd. in Hollywood celebrating the launch of good buddy Robert M Knight’s new book “Rock Gods: 50 Years of Rock Photography.”
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  • December 8, 2017

    Clive Davis: The Soundtrack of our Lives

    Our team at Amplify Entertainment Marketing has been blessed to meet and work with so many of our music business idols, but undoubtedly one of the pinnacles was when Amplify produced an event this week at the Los Angeles Film School featuring Clive Davis. If you were an artist, you wanted Clive behind your career – from Janis Joplin, Bruce Springsteen, Carlos Santana, and Patti Smith to Alicia Keys and Whitney Houston (just to name a few) – Clive was the one most responsible for your career. If you were on the other side of the biz – you wanted to be Clive Davis!

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  • November 29, 2017

    Chicago Daily Herald article on Del Breckenfeld

    This article originally appeared in the Chicago Daily Herald here

    Glenview native a teacher, rocker, guitar maker
    by Jamie Sotonoff and Dann Gire

    Del Breckenfeld’s long and winding music career took him from suburban guitar teacher to rocker to guitar designer.

    And the Glenview native has accumulated some great stories along the way — like the time ZZ Top’s Billy Gibbons sent him and fellow designers a box of fur and wanted guitars covered in it.

    “Then he said, ‘I want to make them spin, ha ha ha!’ We were laughing, but we were thinking, ‘Spinning guitars?’

    “We did it, and they used them on MTV,” Breckenfeld said, referring to ZZ Top’s 1983 “Legs” video. The guitars would become one of the band’s iconic visuals.

    “The beauty of that instrument … it’s the most personal thing you can ever imagine. That’s their tool of the trade,” Breckenfeld said.

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  • November 10, 2017

    On A Mission

    Another wonderful time at the Midnight Mission’s 17th Annual Golden Hearts Awards. For over a hundred years, the non-profit Mission has provided LA’s homeless with food (over a million meals served a year), shelter and a gateway back to self sufficiency. This year they have also moved into Orange County to support the region’s growing homelessness population.

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  • October 5, 2017


    When a celebrity passes, if I had met them or had any interactions with them, I always feel compelled to post some recollections of them. This is not to brag that I knew them, but rather to share some personal thoughts. When my brother Ed sent me a text saying that Tom Petty had passed, I immediately thought of how much he supported a few charity events I was involved in that really made a difference.

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  • June 13, 2017

    A Night at the Grammy Museum

    Caught up with one of my favorite artists last night, Taj Mahal. He had been one of the most popular artists when I worked on the Catalina Island Blues Festival, not only because of his incredible shows, but also because he hung out with fans and islanders afterwards. Taj also did a benefit concert for the Kids Rock Free music education program in Corona that was initially funded with proceeds from 4 of the 5 Catalina Festivals. Taj was a big influence on me in my formative musical years and remains a true musical and cultural treasure.

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  • April 21, 2017

    Cash Legacy

    Our Chief Amplifier, Del Breckenfeld, was honored to be asked by the president of the Riverside International Film Festival to present its 2017 Legacy Award to Bill Miller. Bill also accepted the Lifetime Achievement Award for Johnny Cash. Del and Bill worked closely together on the Fender Museum in Corona, CA, showcasing Bill’s extensive collection of Johnny Cash Memorabilia now housed in his Johnny Cash Museum in Nashville. Amplify’s Music Depot LA division has also loaned the Cash Museum props that were featured in the movie “Walk the Line”, which are authentic reproductions of the actual instruments used by Cash’s and Elvis Presley’s bands.

  • March 27, 2017

    Rock ‘n Roll Art Legend

    We recently lost one of the most influential artists of our generation, Alan Aldridge. He was best known for designing album covers for Elton John and the Who, art books like the Beatles’ Illustrated Lyrics, along with the logos for House of Blues, Hard Rock Cafes and the Beatles’ Apple Records. It was the last two that brought us together. Alan’s agent at the time, Tom Zotos, contacted me to tell me the Hard Rock was looking for a special philanthropic element to help celebrate its 40th Anniversary through Alan’s art and they had chosen Jimi Hendrix. You see, Jimi had met Alan through Paul McCartney at his birthday party in London and Jimi inquired about Alan creating an album cover. Alan said he was so booked but Jimi persisted and Alan agreed to at least do an art guitar. Through three separate meetings with Alan, Jimi conceptualized the design utilizing images based on his songs but Hendrix sadly passed away and the concept was mothballed for 40 years.

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