• February 13, 2019

    The Name. The Legend. The Man:
    Celebrating Jackie Robinson

    On February 5th, 2019,  the Amplify team had the honor of being a part of a celebration of Jackie Robinson‘s life and legacy at a 100th Birthday Jazz Concert at Royce Hall on UCLA’s campus. Trumpeter Arturo Sandoval,  Grammy Award winner Dave Koz, and guitarist and four-time World Series champion Bernie Williams performed with other special guests, along with an All-Star band.

    Amplify was brought in to facilitate production of two iconic Jackie Robinson Telecaster art guitars that were revealed for the first time at the concert. Fender donated the guitars and the design was done masterfully by Jason Kline of Axe Heaven. One of the guitars will be auctioned with proceeds benefiting Robinson’s estate and the Jackie Robinson Foundation. The other guitar will be featured in the Grammy Museum exhibit Take Me Out to the Ballgame: Popular Music and the National Pastime.

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  • October 25, 2018

    Bohemian Rhapsody

    Amplify Entertainment Marketing’s product placement division, Music Depot LA, was invited to the FOX lot for an advance screening of the Freddie Mercury/Queen biopic Bohemian Rhapsody (the film hits the theaters officially on Friday November 2nd).  Before we get into the technical elements, let’s just say that in our opinion, the film is a tour de force for actor Rami Malek.  In his real life, Freddie Mercury, the lead singer for Queen was an immensely talented, flamboyant performer, and in his reel life, Malek portrays this aspect along with Mercury’s troubled personal life without becoming a parody.  The actors portraying members of Queen are spot-on and the concert scenes are stunning, particularly the final Live Aid performances.

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  • February 2, 2018

    Popular Technology Radio Interview with Del Breckenfeld

    Saturday, February 3 at 9am PST Popular Technology Radio’s coverage from #NAMM2018 included a chat with our very own Del Breckenfeld of Amplify Entertainment Marketing @AmplifyEM and Music Depot LA @MusicDepotLA

    Old History and New Tech at NAMM 2018 | #173

    Air Date: 02/03/2018
    Full Episode: MP3 Link | iTunes Link

    Facebook (@PopTechRadio): Episode Post Link
    Twitter (@PopTechRadio): Episode Post Link 1 | Episode Link 2

    [01:02:09] Del Breckenfeld and Amplify EM
    When the movie makers in Hollywood want to make a flick about musicians, they consult Del Breckenfeld and Amplify Entertainment Marketing. With work on Walk the Line, Bohemian Rhapsody, and other successful film projects, Del is a proven name in the industry. We chat about his history in the musical world, including his time touring with a band called Gambler, alongside big names like Cheap Trick, REO Speedwagon, and Foreigner. It’s been a long time since the band Gambler played together, but they are set to do a reunion show at a club called Wire in Berwyn, Illinois to benefit a musical scholarship program for disadvantaged youth. Discover more at www.AmplifyEM.com.

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  • November 29, 2017

    Chicago Daily Herald article on Del Breckenfeld

    This article originally appeared in the Chicago Daily Herald here

    Glenview native a teacher, rocker, guitar maker
    by Jamie Sotonoff and Dann Gire

    Del Breckenfeld’s long and winding music career took him from suburban guitar teacher to rocker to guitar designer.

    And the Glenview native has accumulated some great stories along the way — like the time ZZ Top’s Billy Gibbons sent him and fellow designers a box of fur and wanted guitars covered in it.

    “Then he said, ‘I want to make them spin, ha ha ha!’ We were laughing, but we were thinking, ‘Spinning guitars?’

    “We did it, and they used them on MTV,” Breckenfeld said, referring to ZZ Top’s 1983 “Legs” video. The guitars would become one of the band’s iconic visuals.

    “The beauty of that instrument … it’s the most personal thing you can ever imagine. That’s their tool of the trade,” Breckenfeld said.

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  • April 21, 2017

    Cash Legacy

    Our Chief Amplifier, Del Breckenfeld, was honored to be asked by the president of the Riverside International Film Festival to present its 2017 Legacy Award to Bill Miller. Bill also accepted the Lifetime Achievement Award for Johnny Cash. Del and Bill worked closely together on the Fender Museum in Corona, CA, showcasing Bill’s extensive collection of Johnny Cash Memorabilia now housed in his Johnny Cash Museum in Nashville. Amplify’s Music Depot LA division has also loaned the Cash Museum props that were featured in the movie “Walk the Line”, which are authentic reproductions of the actual instruments used by Cash’s and Elvis Presley’s bands.