About Us

Del Breckenfeld’s professional career has exclusively been in the music & entertainment world – from his music degree from Northeastern University on a full scholarship and his recording contract with Capitol/EMI Records, to his artist relations and entertainment marketing directorships at Dean, Washburn and Fender guitar companies.

Del first created an entertainment marketing department at Fender to provide product placement and support for movies, TV, commercials and music videos. Highlights included the authentically replicated instruments placed in “Walk the Line,” “Jersey Boys,” “Rock of Ages,” “Love and Mercy” and “That Thing You Do!” to high profile placements in such blockbusters as “Freaky Friday,” “Alvin and the Chipmunks: The Squeakquel” and “Gone Girl.”

As Entertainment Marketing progressed at Fender, Del expanded his department’s capabilities to include promotions, event marketing and fundraising initiatives. He also created several successful co-branded licensing programs on behalf of Fender with such notable partners as Major League Baseball, Hard Rock Café International, Mattel, Experience Hendrix, and the Rolling Stones (in conjunction with ABKCO and Amazon). In 2007, Del was the recipient of Fender’s first ever “Chairman’s Award” which reflected his dedication to the company and the brand.

Del is also the author of ‘The Cool Factor–Building your Brand’s Image Through Partnership Marketing’ (Wiley and Sons Publishers) and is a member of the National Speakers Association (NSA). He is on the advisory board for the LA Film School and was on the board of the Fender Music Foundation, which has placed over 200,000 instruments in music education programs across the country. Del’s work with the Foundation also promoted the healing power of music through its support of various other non-profits including the Wounded Warriors, Guitars for Vets, The Gary Sinise Foundation, The Jimi Hendrix Park initiative, Autism Speaks and the Grammy Museum. Del and his wife Bettina were part of the founding team of the Fender Catalina Island Blues Festival and Friends of Avalon Bay, both fundraising initiatives. In 2012, Del and Bettina, along with Richie Sambora, received the Golden Hearts Award as recognition for their efforts on behalf of the Los Angeles Midnight Mission.

Bob Lundblad’s career has encompassed a mix of creative and business roles, with a background that includes experience ranging from small business / startup environments to agency and large corporate operations. Bob has launched, and been involved in, a number of different entities with services ranging from corporate events and concert production to promotional apparel and entertainment marketing. Bob has had an entrepreneurial mindset in everything he’s done in his career, and is able to wear many hats.

With a Bachelor’s Degree in Communications, Bob started his professional career working in broadcast television at NBC and CBS affiliates in the Midwest. Bob then spent five years at Motorola based out of Phoenix, Arizona building an internal department that created videos to support advertising, marketing and training. While with Motorola, he was part of the marketing team that provided on-the-ground support for Motorola’s corporate sponsorship of the Phoenix Open PGA golf tournament. Bob then had an opportunity to move to the agency world, first in Public Relations, then joining TBA Entertainment Corporation. He first sold and produced corporate events, before broadening his horizons into fairs, festivals and sponsorships. Among his credits, Bob was able to secure Columbia Sportswear as the official apparel sponsor to the Navajo Nation’s interactive cultural exhibition during the Salt Lake City Olympics , and he produced the Cabela’s National Team Championship walleye fishing tournament for seven years at locations across the upper Midwest. Upon moving to Southern California in 2002, Bob became a partner in Plan B Events, where he managed the ‘business’ side of events for the company. He also managed talent buying services to venues like the Temecula Valley International Film Festival, Crossroads in Corona, CA and annual festivals including America’s River Festival in Dubuque, IA.

Bob has served on the Boards of a handful of non-profit organizations and personally supports causes that are near and dear. Along with Del Breckenfeld, he has been instrumental in creating event marketing and fundraising opportunities for charities, including the local Boys & Girls Club for many years, or the Friends of Avalon Bay (Catalina Island) headlined by Donavon Frankenreiter with event artwork by John Van Hamersveld.